The Rise of Made to Order

The Fashion industry has had a long drive for mass production and seasonal surpluses in the last 20-30 years, driven by cusstomer t need for the must have – fast deposable fashion but there is a revolution that is taking hold at last, with one that prioritises intention, individuality, and sustainability.

The Made to Order (MTO) model is rapidly gaining traction, offering a compelling alternative to traditional retail cycles and as you know, from its concept in 2016 Philippa London, wholeheartedly embraces this shift our commitment to sustainable luxury: timeless design and MTO production.

Why Made to Order?

There are many reasons for brands are now doing Made to Order below are points we believe at Philippa London are essential for us to continue as a sustainable luxury brand.

Reduces Waste and Risk

By producing only what is needed, MTO dramatically reduces excess inventory and fabric waste — a common point in conventional fashion. This approach also help a small business like ours at Philippa London a lowers financial risk of overproduction and unsold stock with heavy mark downs!

Bespoke by Nature

Made to Order really does offers something truly special –  anything from tweaking size of the waist or length our clients really appreciates this services which helps loyalty to the brand.

Stronger Client Relationships

Our experience of MTO really does foster our relationship with our clients and makes them feel part of the Philippa London family.

Greater Satisfaction and Loyalty

This is so true – when a client receives a garment made just for them, the emotional value is unmistakable. This sense of receiving something especially made for them leads a higher love of their garment and often results in repeat purchases.

At Philippa London, Made to Order isn’t just how we produce — it’s how we build relationships, respect the planet, and honour craftsmanship.

It’s fashion made with you, for you.